Pinterest is a network with a huge potential for users that know how to arrange their walls. As the owner of a company or as an individual that wants to make a good name on Pinterest, it is important to organize the pins in a smart way, as this way, you will grow really fast. This activity would help you to connect with your clients in a manner that is beneficial for the both parts.
If you haven’t noticed, the search is now focused on images. All the marketing men know that we live in an era of images, so they need a good strategy to use those photos to their advantage. Millions of users, a predominant feminine audience and a fast rate of growing ensure a great visibility for the companies and individuals that know how to organize a nice wall on Pinterest.
Pinterest must attract the attention of users, and the companies know that. The latest report shows that Pinterest has a huge conversion rate, meaning that if the users find something interesting on a wall of a company, they would buy it. Through Pinterest, information can reach Twitter and Facebook; therefore we are talking about an integrated platform that can offer an increased visibility. The key is to organize pins in a smart way, so the buyers would be attracted fast.
The sites for e-commerce use Pinterest to promote their latest products. A smart way to promote services is to pin some general presentations of the company, and on secondary boards, they should present all their latest products and services. The users that are interested about a certain product only need to click, and the pin would take them to the page where they can but the respective products. This way, the brand becomes a resource, not a simple advertiser.
The Pin-it button must be put on all the pages with products, so this way, the visibility of the company would be increased. This way, the companies have the possibility to pin photos on Pinterest directly from their websites.
The Pinterest profile must be optimized, so the products would be easy to find. The name and the address help the searchers to reach the brand, and a good description attracts traffic though keywords.
The titles of the boards must be relevant, and they must contain keywords. Choose the categories correctly, to increase the visibility of a brand. The pins must have strong descriptions. There is a limit of 500 characters, so any word must be used several times, don’t overreact and make sure that the keywords are relevant.
It is useless to say that the greatest photos are those that attract a large number of re-pins.
Even the movies must be optimized. For now, only movies from YouTube can be uploaded, but this is not necessarily a setback, as those movies can be optimized in a classical way.
Pinterest integrates Twitter and Facebook, and by pinning on those platforms, it is easy to reach the needed audience, and to benefit of viral marketing.
Haword Roze is a University Lecturer and Editor of E10-001 Exam. He is researching on University Programs since last three years. You can find E20-001 Exam Papers Jobs from Top Universities and Colleges from all over the world.