2012 was the year that social media became more important than ever to the success of a business. Marketers and website owners just like yourself took advantage of this, learning the tools of the trade along the way. Thanks to their hard-learned lessons, you can incorporate these tips into your own Twitter strategy.
Hashtags, which looks like “#this” help people to find topics that might interest them, and whatever you’re talking about might be what others are looking for. Using hashtags helps raise awareness about your brand as you can work your name into the hashtag. The indirect approach may also work as you use industry keywords or a question, minus the space, as your hashtag.
Remember that the words you choose should pique interest in the reader. Some phrases become confusing when you remove spaces, and your tags should remain short to give others the chance to add their thoughts to the tweet.
Another benefit of hashtags is that you can easily track them to see who is talking about you and what they’re saying. Check your hashtags every time you post to make sure you spell them correctly.
Twitter is all about interacting with your followers. Don’t just talk at them. Engage with them. Ask and answer questions. Show concern about a person’s issues with your company, talk about the industry in general or discuss current events. You don’t want followers to simply view you as a shameless self-promoter. They’ll quickly learn to ignore your tweers or, even worse, stop following your account.
The first step to engaging people is to follow other accounts. Find industry experts, consumers and anyone who appears to be interested in your company. Not only will you gains some followers in return, but you’ll know what people care about, which gives you fodder for interesting tweets.
Tweet and Retweets
Retweeting is, perhaps, the easiest way for you to spread the word to many people. When you post a message and someone retweets it, all that user’s friends see your original post. The process repeats, giving your content the chance to go viral. You can encourage retweets by adding “Please RT” or a similar message to your own tweets.
However, finding the original user who posted a message isn’t always easy when the search pulls up all the retweets. Streamline your search by appending “-rt” to the search text, which gives you the chance to weed out duplicates and find the original poster.
Finally, Twitter includes a feature that enables you to search for content that’s been posted before or after a specific date. Simply enter your search query using Twitter’s search operators. For example “SEO since:2013-01-01″ gives you this year’s search topics, while “SEO until 2013-01-01″ shows results from last year.
“Twitter’s Boolean search” is helpful in another way, too. You can search for exact phrases. One phrase you might not have considered is “looking for X,” where “X” is what your company does. People are looking for plumber, Web designers, pet groomers and more on Twitter. You just need to know how to find them to offer your services.
Once you find the searches that work for you, make sure to save your queries for future access. This saves time, which you’ll need to chat on Twitter.
Ben Sawyer is an Social Media Marketing consultant for Paramold. These are his tips about Twitter based on his own trials and errors during numerous online marketing campaigns he performed. You can follow Ben on Twitter to stay up to date with his new blog posts.